Digital MarketingSearch Engine MarketingSEO BERT Algorithm and its Implications in SEM or Paid Search Google’s latest algorithm update, BERT, was released on October 21, 2019. BERT aims to help Google understand natural language or in other words, the user searches much better. BERT is expected to affect one out of every ten search queries. It ... Dinero January 16, 2020
Digital MarketingSearch Engine Marketing How to Improve Your PPC Campaigns Picture this scenario: You have created a marketing plan to get more online leads for each quarter. You started a PPC campaign and despite all the hard work and strategizing, your campaigns don’t seem to improve. Rather, the graph of success se... Dinero October 17, 2019
Search Engine MarketingSEO SEO vs. SEM. Which is Right for Your Business? People often confuse the terms Search Engine Optimization (SEO) and Search Engine Marketing (SEM) and is used interchangeably. But there is a difference which is instrumental in determining your digital plan. Understanding your options in targe... Dinero August 9, 2019
Search Engine Marketing 5 Most Important PPC KPIs’ to Track in Your Campaign You have a new website, the keywords have started to rank organically and, now, you want to kick off the PPC campaigns. To begin PPC campaigns for your small business, you need to know the basic KPIs’ and what they do. What KPIs’ do you t... Dinero July 4, 2019
Search Engine Marketing Six things to do for a Successful PPC or Search Engine Marketing Pay-Per-Click (PPC) or Search Engine Marketing (SEM) is an important part of digital marketing as it helps to reach a much bigger audience with immediate results. Google reports that businesses “receive an average of five clicks on their search... Dinero June 1, 2019
Digital MarketingSearch Engine Marketing How to Set Up a Perfect PPC Campaign? Have you ever come across compelling ads much similar to your recent searches popping up when you browse through? This is a part of one powerful PPC campaign. The framework of PPC is simple and logical. A plain definition is that an advertiser pays m... Dinero November 6, 2018
